Skip to content


Your cart is empty

The Casual Style Guide by Permanent Style

Sale price€50
Only 1 unit left
The first edition of The Casual Style Guide has now sold out. A second edition is on its way, and will arrive in June. Click on Request Re-Stock to be notified when it is back in stock.

A collaboration between leading menswear writer Simon Crompton and Jamie Ferguson has resulted in 'The Casual Style Guide'.

The Casual Style Guide is constructed as a series of street-style shots featuring some of the most stylish people in the menswear industry. Unlike most style books, it focuses on practical analysis of every image, picking up why the outfit works in terms of texture, colour or cut. 

Most street-style compilations are simply a series of pretty images - that often look good because of the location, or the individual, but not necessarily the clothes. The Casual Style Guide, by contrast, shows why these images and these outfits work using ideas of formality, colour combinations and mixing up sartorial and more casual clothing.

The book is organised into five sections, representing five genres or ‘paradigms’ of casual dressing: Western, Ivy, workwear, tonal and English country.

The Casual Style Guide by Permanent Style
The Casual Style Guide by Permanent Style Sale price€50