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A. Besnard Tailleur La Haye Stamp

The House

The History of Besnard

A tailoring house in The Hague, established in 1876

1876

A. Besnard Opens His Atelier

Albert Besnard opened his own atelier in The Hague in 1876, at just twenty-six. He built the house from nothing, earning his name on the quality of his work and an eye for cloth: from early on he sourced fabrics from Britain, offering his clientele something different.

1885

The Atelier Expands

His craftsmanship and attention to detail earned him recognition in the press, leading to the expansion of his atelier into larger premises.

Mr. A. A. E. Besnard, who established a good reputation as a master tailor and – to use an artistic term – is regarded as a tailor-artist, moved his atelier to a new location. His renovation of the shop is distinguished by simplicity and quality; the shop window is made of one piece of glass, the largest shop window ever placed in the city.” (Dagblad, 6 May 1885)

1880s

Military and Court Tailor

By the 1880s, Besnard's standing had grown enough to earn him work at the highest level: uniforms for court and military occasions, worn at royal weddings, audiences and ceremonies.

Court dress was governed by royal decree, and demanded precise cut, fine embroidery and a knowledge of protocol.

Several of his garments are held in Dutch museum collections today.

Costume Director-General of the 1930s

© Royal Archive Paleis het Loo

1930s

The End of an Era

After more than fifty years, and with no successor to take over, the atelier closed as Albert Besnard reached retirement. The name went quiet for close to a century.

2018

A New Generation

The house was revived in 2018 by Albert's great-great-grandson, Victor Besnard. The focus now is ready-to-wear and made-to-measure rather than bespoke, but the founding concerns are the same: how a garment is cut, what it is made from, and how it is made to last.

In reviving the name, Besnard takes up a family tradition begun almost a hundred and fifty years ago.