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A. Besnard Tailleur La Haye Stamp

The House

The History of Besnard

A heritage of craftsmanship and quiet distinction, established in 1876

1876

A. Besnard Opens His Atelier

Albert Besnard was born in London, the son of Louis Besnard, a Parisian chef who later became chef to King William III. When his father was appointed to the royal household, the family moved to The Hague. Albert grew up near the Royal Palace, surrounded by the customs and formalities of court life. In 1876, at the age of 26, he opened a small atelier in The Hague, not far from the palace.

1885

The Atelier Expands

His craftsmanship and attention to detail earned him recognition in the press, leading to the expansion of his atelier into larger premises.

Mr. A. A. E. Besnard, who established a good reputation as a master tailor and – to use an artistic term – is regarded as a tailor-artist, moved his atelier to a new location. His renovation of the shop is distinguished by simplicity and quality; the shop window is made of one piece of glass, the largest shop window ever placed in the city.” (Dagblad, 6 May 1885)

1880s

Military and Court Tailor

Working from his atelier near the Royal Palace, Besnard was among the few tailors entrusted with crafting official uniforms for court and military occasions. These garments were worn at royal weddings, audiences, and other state ceremonies.

Such work followed strict rules. Since 1815, royal decrees issued by King William I had standardised the design of court dress. Each uniform required accuracy, fine embroidery, and knowledge of protocol.

Several of Besnard’s garments are now part of national museum collections.


Costume Director-General of the 1930s

© Royal Archive Paleis het Loo

1930s

The End of an Era

After more than half a century, as Albert Besnard neared retirement, the house had no successor, and the atelier eventually closed its doors. For almost a century, the name lay dormant.

2018

A New Generation

Today, Albert’s great-great-grandson, Victor Besnard, leads the house. Though the focus is now on ready-to-wear and made-to-measure tailoring, the founding principles remain unchanged: quality, design, and craftsmanship.

Each collection is designed in-house and produced in small, family-run workshops where artisans with decades of experience uphold the highest standards of their craft.

In reviving the name, Besnard continues a family tradition that began almost 150 years ago.